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Innovator Trivia

A. Is Morse Code (old technology) or Text Messaging (new technology) faster?
Watch this Jay Leno clip before you go to the answer below.

Jay Leno on Morse Code



B. What innovator, who spent two years improving the telegraph, nicknamed his first two children Dot and Dash ? (answer below)



A typical telegraph set-up, shown above, found its popularity in the late 19th century. This was prior to the mass deployment of the early telephone.

The last use of Morse Code commercially occurred March 31, 1995.

Western Union, on January 27, 2006 sent its last telegram. In an ironic twist the public was notified of this cancelled telecom service via an Internet posting. At its peak in 1929, 200 million telegrams were delivered by 1,400 messengers across the United States. In 2005, Western Union sent roughly 20,000 telegrams via the postal network for next day delivery.

In December 2006, the U.S. Federal Communications Commission dropped the Morse code as a requirement for obtaining a license for amateur radio operators. Even so, most operators and newcomers continue to use Morse code and show off their 'tapping' abilities.


C. What innovator, credited with the invention of the telephone, was an early thinker for renewable energy?
(answer below)

D. What building features a blinking light on top that blinks "Hollywood" in Morse code?
(answer below)


Most Innovative Company

The Boston Consulting Group in 2008 reported the companies ranked as the most innovative, according to a global survey of executives, were:
- Apple
- Google
- Toyota Motor

Below the most creative companies that push the limits of their frontier are shown below and they include Apple and Toyota - hey, that is no surprise. As WIRED magazine says "they're masters of technology and innovation - they're global thinkers driven by strategic vision."

Pixar
A Wired 40 #12 Innovator (2005)


Pixar is the perfect synthesis of art, technology, and commerce. Hopefully its acquisition by Disney will not destroy the creative spirit and innovation it achieved in digitial animation and effects. Pixar made computer graphics (CG) the foundation for all feature-length cartoon movies. Its quality and superior story lines have forced Disney to shut down its traditional animation studios, where hand-drawn cells lacked the quality and time to market requirements of a demanding public. Pixar’s most recent CG feature, “The Incredibles,” grossed $260 million at the box office. At Pixar, technology trumps labor-intensive processes, while its artists call the shots in terms of story line. The combined power of artists and technologists trumps the executives and their traditional process of calling the shots. Simply “Incredible!” And the studio is worth over $5 billion.


Toyota
A Wired 40 #8 (2005) and #7 (2006) Innovator

Toyota Developing Partner Robots

Japan's population is expected to fall by 2/3 or more in the next 50 years or so as it rapidly ages. Toyota is exploiting this projection by working on service or partner robots. Please check out this video about the Japanese preference for machines over opening their borders to immigration or coercing their career-oriented females to have large families:
Toyota Building Partner Robots for the Elderly



2007 IEEE Corporate Innovation Recognition

Toyota was recognized by the IEEE for the development and promotion of a hybrid combustion-electric power train for automobiles that significantly improve fuel economy and reduce emissions without sacrificing vehicle performance.

Above is a picture of the gas engine (left) and electric motor (right) of the 2008 Prius. Together these two pieces form the heart of the gas-electric hybrid motive force that Toyota calls its Hybrid Synergy Drive.



Letter to Toyota to Reverse its Surprising Course on Fuel Economy
Shigeru Hayakawa, President and CEO
Toyota Motor North America, Inc.
9 W. 57th Street, Suite 4900
New York, NY 10019

Dear Mr. Hayakawa,
We own two Priuses in our family, both 2003s. We traded in GM cars for them. We have been asking our dealer for PHEVs with no luck to date.
So, I was very disappointed to learn about Toyota's opposition to a sensible increase in fuel economy standards to 35 miles per gallon by 2020. If your company is serious about fighting America's addiction to oil, it's time for your lobbying to match your advertising rhetoric. Push for 38 or 40 mpg even!
Toyota's advertisements paint the company as the greenest, most fuel-efficient car company on the market. If that's the case, why is Toyota an active member of the Alliance of Automobile Manufacturers, a Washington lobbying group that claims that a sensible 35 mile per gallon standard is "unattainable"?
Americans who love the Prius thought that Toyota was a leader in the field. But, based on your lobbying activities, you're no different from all of the other auto companies.
As a consumer, I urge you to call for a 35 mile per gallon standard by 2020 that allows for continuous improvement after 2020. I further urge you to withdraw Toyota from any lobbying association that opposes a 35 mpg standard.
Maybe if GM gets the message and gets their VOLT out, we can get our next, greener vehicles from them.
Sincerely,
Robert Koslowsky
3747 Doverton Ct.
Santa Rosa, CA 95404


World Leader
Toyota overtook GM as the world leader in automobile production in the first quarter of 2007. Toyota sold 2.35 million vehicles versus GM’s 2.26 million. GM has been in the top spot since it overtook Ford in 1931.


Computer Innovations
Toyota has passed Ford as the number 2 automaker in the world and has its sights set on the number 1 position currently held by General Motors. This surge in Toyota success is not due only to its reputation for high quality and leadership in hybrid gas-electric vehicles, but to a number of its innovations. One recent innovation, applied to its high-end Lexus LS 460, is the car’s ability to park itself, with the driver playing a minor supporting role. The car uses an array of sonar distance-finding sensors linked to its navigation system that can maneuver the car into a parking slot (yes, parallel park it) without the driver even touching the steering wheel. This type of automation is consistent with the kind of automatic processes NASA developed for space shuttle launches and landings - the use of sensors and real-time feedback to guide vehicle operation.
Toyota Creating Motown blues GM, Ford, and Chrysler experienced a major sales decline in the U.S. during July 2006 as demand fell for gas-guzzling SUVs and rose for fuel-efficient cars. Toyota's sales, however, rose and it outsold Ford for the first time, putting it in second place behind General Motors.
In 2004, Toyota’s gas-electric hybrid, the Prius, won Consumer Reports’ customer satisfaction survey. Not only is this latest innovation from Toyota taking over the road but it is helping Toyota close the gap in beginning the world’s largest automobile producer, a distincition that GM has held for decades.
Toyota’s success with the 60 mpg Prius is so great that the company is taxing its suppliers as it doubles production to 200,000 units. It is also inadvertantly forcing governments like the United States to rethink their gas tax policy. Gas mileage is so high with the gas-electric hybrids that taxes could be assessed on a per distance basis instead of an a per gallon/liter basis as has been traditionally done. Ooops, this sounds like hybrid owners could be penalized for conserving energy, reducing CO2 emissions, and reducing foreign dependence on fossil fuels. Times sure are a-changing and Toyota is at the center of transforming the personal mobility arena, just as Henry Ford did one hundred years ago.



Apple
A Wired 40 #1 (2005) and #2 (2006 and 2007) Innovator


Apple’s iPhone enjoys "tremendous critical acclaim." Users love their iPhones with 90 percent customer satisfaction. What electronic products today have such high levels of satisfaction? iPhone users take advantage of the following applications most: 98 percent are browsing; 94 percent use email; 90 percent use text messaging; and 90 percent use ten or more features.
This in itself is amazing. How many people figure out how to use ten features on a normal phone?
On July 11, 2008, Apple's iPhone 3G rewards those who have waited for the next iteration of the iPhone. It delivers even more at a much lower cost.

The Mac operating system hit a record 8 percent market share in the closing days of 2007.

As of August 2007, Apple has moved into third place among computer makers with a 5.9 percent share in overall sales, a 1.1 percent increase over 2006. This is the first time since 1996 that Apple has ranked so high. Dell took the top spot with HP coming in second place. Apple’s strength is in increased laptop sales with an overall market share of 17.6 percent.

In June 2007, Apple introduced a cell phone disguised as the world's best MP3 player, the iPhone. After its first weekend, Apple sold 1/2 million iPhones. In conjunction with the more than 100 million iPods out there, Apple is the leading seller of digital music by a wide margin. It's iTunes service accounts for 76 percent of digital music sales. At the beginning of 2007, the company passed Amazon to take the number 4 spot in music sales, trailing only Walmart, Best Buy, and Target, all of which sell music primarily on CDs. As the year has progressed, Apple moved up to become the third-largest seller of music over all, behind only Wal-Mart and Best Buy, according to data from the market research firm NPD.

From a PC to MAC switcher - "...when you work in a Windows environment your whole life (at work), you have to literally relearn how to do things on a Mac. [However], we heavily prefer the Mac over Windows, and everyone we tell about our computer and how much we paid for it just don't believe it!"
- Karen from Winnipeg, Canada

Greenpeace is unfairly picking on Apple Computer. The IEEE has established the Electronic Product Environment Assessment Tool (EPEAT), which features 23 required and 28 optional criteria companies must meet. These requirements address such issues as reducing and eliminating toxic materials. Apple does well against these yardsticks. It's MacBook Pro meets all of the required criteria while scoring 19 out of 28 on the optional requirements. Dell's highest score on the optionals was only 15 on two if its notebook lines.
So if you're evaluating an Apple purchase versus another computer product based on the attacks that Apple is receiving from Greenpeace, don't go along without considering the facts. Apple is no worse than any other computer manufacturer. So why not call attention to environmental problems that the entire computer industry needs to address as a whole Greenpeace's singlular focus on Apple's lack of meeting optional electronic manufacturing requirements is unfair.
The right way to address these concerns is to make optional requirements mandatory and hold all computer manufacturers to the same standard. The wrong way to respond to these concerns is to subscribe to "bullying by a political action group that's well-known for creating drama where there is none."
Shame on Greenpeace!

At Macworld in January 2007 Apple expanded from a computer and music provider to include video devices with Apple TV and mobile telephone handsets with the new iPhone. Underscoring their success in the computer and music business, Apple highlighted that more than half of new Macintosh purchases are by previous PC owners and reported that it is now selling 58 songs per second or 5 million downloads daily. Apple surpassed the 2B song milestone.
Apple has been using its iPod Video for playing both movie and TV downloads so far. Besides Disney/Pixar fare, Paramount announced it was adding movies to the Apple library. As of january 2007, Apple has sold 50 million TV shows and 1.3 million movies. To play this video content on a large screen HD television set, Apple introduce Apple TV to allow video to be streamed from an iPod or a Mac wirelessly to the set.
Apple revolutionized the computer with the mouse, transformed the music industry with the clickwheel of the iPod, and plans on radically altering the telecom landscape with the multitouch technology of the iPhone, a cell phone device that began shipping in June 2007.

Apple is continuing to innovate and will reinvent the telephone in the process. "Finally we have what appears to be a cell phone designed for ordinary human beings, not just for children with incredibly thin fingers, brains of scientists, and better than 20-20 vision," says London-based designer Malcolm Garrett, creative director at the Applied Information Group. "Able to build on its proven strengths, Apple has taken the route of adding mobility and connectivity to an established and thoroughly considered operating system to give us a phone, Web browser, and media player that works well for each function."

As of October 2006, Apple has a commanding 76 percent share of the MP3 music market and an amazing 88 percent share of the legal music download market. It has sold 60 million iPods and 1.5 billion songs.
Since the introduction of the iPod, "Apple Computer, Inc.," recently renamed as simply "Apple, Inc.," has morphed from a computer manufacturer into a consumer electronics powerhouse and a leader in digital music distribution, while simultaneously reinvigorating the recording music industry. Apple consistently delivers quality and pinache.
Apple is regaining marketshare with its innovative Macintosh computer line too, some referring to this resurgence as the iPod halo effect. Its Tiger operating system put it at least 18 months ahead of the functionality found in competing Windows-based computers. Its revolutionary Spotlight feature eliminates the need to ever name a file or create a folder again. The power of the computer is finally being realized - check out the June 2005 Newsletter story for more on this latest innovation by Apple.

In August 2006, PC World ranked the 25 greatest computers of all time. Innovation, impact, industrial design, and intangibles formed the criteria for their decision. Apple's computers took five of the top 25 slots including the No. 1 spot for greatest computer of all time, the Apple II.

Apple leads all other personal computer manufacturers such as Dell and HP in an August 2006 customer service survey. Apple's score of 83 on a 100 point scale reflects a 2.5 percent year-over-year increase and an almost 8 percent increase from 1995. The American Customer Satisfaction Index (ACSI) measures this index for the PC industry.

Apple, according to a May 2005 survey, is the 6th most popular retail site as it was hit with 17.1 million visitors. The iTunes music store continues to be a popular location for millions paying for music downloads. eBay was the most popular site with 64.3 million visitors.

Apple captured five honors in PCWorld's recently released 100 Best Products of 2005. The winning Apple products out of 100 were Mac OS X Tiger (3), iTunes (34), the Mac Mini (75), iPod Photo (78), and the iTunes Music Store (86).

Apple received the best rating from PC buyers for the second yeat in a row. This honor comes from its exhuberant customers as reported in the American Customer Satisfaction Index (ACSI) in August, 2005.
Apple received a score of 81, compared to an industry average score of 74. Its focus on product innovation and customer service has won it a large following of loyal customers unlike any other PC vendor. Apple’s Genius Bars at its retail outlets are another popular support feature for many Mac and iPod enthusiasts.

A September 2005 poll by WomensWallStreet.com on women’s favorite gadgets revealed Apple’s ubiquitous iPod topped the list. I guess this means the MAC OS is favored over Microsoft OSs since most of these same women surveyed also hated the Xbox video game.
iPod topped the list with 25 percent of women wanting one, followed by high-definition TV (HDTV), GPS navigation aids (I guess women no longer want to stop and ask for directions either), and TiVo.

A Japanese government proposal to implement an 'iPod Tax' on portable music players, such as the Apple iPod family, failed due to public outrage and the lack of consensus of a government committee looking at the proposal. The idea, if implemented, would have added between 2 and 5 percent of the selling price to portable players.

Apple's Web site was the fastest-growing in November 2005 among major brands, according to a study by Nielsen/NetRatings. Apple's Web site drew 30.8 million visitors in November -- up 57 percent year-over-year. By comparison, Google only had 29 percent growth and Amazon 16 percent growth. Apple's Web site traffic growth is due to the popularity of its iTunes Music Store.


Apple sold a record 14 million iPod Video (pictured above) and iPod Nano portable music/video players during the 2005 holiday season.



A. Answer:
Morse code is faster than text messaging by a wide margin.

B. Answer:
It was Thomas Edison who named them Dot and Dash.

C. Answer:
Alexander Graham Bell believed methane gas could be produced from the waste of farms and factories. He also reflected on the possibility of using solar panels to heat homes.

D. Answer:
The 13-story Capitol Records Tower illuminates the subtle "Hollywood" signal. Leila Morse, granddaughter of telegraph inventor Samuel F.B. Morse, activated it on April 6, 1956.











Innovators

Engineering Week in the U.S. ran from February 17 to February 23, 2008


In Canada, Engineering Week took place from March 1 - 9, 2008



At the end of last year we ran a poll with our newsletter readers and the results are presented below. The telephone conceived by Alexander Graham Bell was the top vote getter. Radioactivity by Marie Curie, electricity as developed by Michael Faraday, and the atomic bomb project headed by J. Robert Oppenheimer were all tied for second with our readers. The next most popular innovators were Wilhelm Roentgen’s X-rays and Archimedes contributions to mechanics and mathematics. Bringing up the rear was Edwin Hubble and his discovery of the expanding universe.

The poll also listed a few other innovators that did not register with our readers. These innovators included Dorothy C. Hodgkin and her work on X-ray crystallography, Robert Noyce and his invention of the integrated circuit (IC) and Robert Goddard who developed rocket propulsion that triggered the Space Age.



Please check out two web links, "20th Century Achievements" and "Ridiculed Innovators," that were recently added to Koslowsky's Favorite Sites to your left.
Many innovators during the past century worked to improve our quality of life. Other innovators who were initially ridiculed for some of their ideas were later vindicated. Galileo, Robert H. Goddard, Nikola Tesla, and Alfred Wegener are just a few who suffered ridicule during their lifetime.

Innovator of the Month

This page features a new innovator each month. It is an eclectic list of scientists, engineers, and technologists. The table below highlights coverage provided for some of these great contributors in the Newsletter, 'A World Perspective.'



Month Innovator Century
Year 5 Innovators
January 2009
Harold Black
20th
December 2008
Kenneth L. Cooke
21st
November 2008
Sir Humphry Davy
19th
Year 4 Innovators
October 2008
John Dalton
19th
September 2008
Christiaan Huygens
17th
August 2008
Euclid
3rd BC
July 2008
Carl von Linnaeus
18th
June 2008
Medieval Arab Scientists
Al-Khwarizmi
Al-Biruni
9th
May 2008
Francis Hauksbee
18th
April 2008
Martinus van Marum
19th
March 2008
Gustav Robert Kirchhoff
19th
February 2008
Rene Descartes
17th
January 2008
Friedrich W. Bessel
19th
December 2007
Robert A. Millikan
20th
November 2007
Ernest Rutherford
20th
Year 3 Innovators
October 2007
William Henry Perkin
20th
September 2007
Joseph Fourier
19th
August 2007
Ernst Mayr
21st
July 2007
William Gilbert
16th
June 2007
Leonardo Fibonacci
13th
May 2007
Hypatia of Alexandria
5th AD
April 2007
Pierre-Simon de Laplace
19th
March 2007
Joseph John (J.J.) Thomson
20th
February 2007
Wilhelm Conrad Roentgen
20th
January 2007
Herman Mark
20th
December 2006
Michael Faraday
19th
November 2006
Alexander Graham Bell
20th
Year 2 Innovators
October 2006
Ernst Werner von Siemens
19th
September 2006
Archimedes
3rd BC
August 2006
Abbe Jean Antoine Nollet
18th
July 2006
Niels Bohr
20th
June 2006
Dorothy C. Hodgkin
20th
May 2006
Robert Boyle
17th
April 2006
Leonardo
16th
March 2006
Galileo
17th
February 2006
James Clerk Maxwell
19th
January 2006
Eugene M. Shoemaker


Murray Gell-Mann
20th


20th
December 2005
J. Robert Oppenheimer
20th
November 2005
Robert Noyce (featured innovator)
20th
Year 1 Innovators
October 2005
Rachel Carson
20th
September 2005
Otto von Guericke

Johannes Kepler
17th

17th
August 2005
Robert Goddard
20th
July 2005
Edwin Hubble
20th
June 2005
Robert Hooke
17th
May 2005
Hans Oersted
Nikola Tesla
19th
20th
April 2005
Albert Einstein
20th
March 2005
Marie Curie
20th
February 2005
Isaac Newton
19th
January 2005
Auguste Laurent
18th
December 2004
Antoine Lavoisier
18th
November 2004
Friedrich Kekule
19th



The image below shows the author superimposed over the arm span of a Gorilla, which is turn is superimposed over a replica of the Vetruvian Man.


The Vitruvian Man, popularized by Leonardo Da Vinci, is actually named for the Roman architect Vitruvius, who first created the image. Vitruvius designed Roman temples based on the proportions of the human body, believing them to be perfect. He was a supporter of the Sacred Geometry of Pythagoras, developed in Greece, and believed the perfection of the human body was due to the fact that the extended limbs of a perfectly proportioned human fit into both a circle and a square.

The Pythagorean tradition stated the circle represents the spiritual realm while the square defines material existence. Consequently, the human body represents the perfect marriage of spirit and matter in all of its harmonius proportions.

Leonardo was one of a number of artists who attempted to depict Vitruvius' perfect man. His version is considered the most accurate depiction of the human body.


Sandro Del-Prete provides a change of perspective and this work of art features Leonardo.



The image below represents a mock-up of Robert Goddard and his liquid fuel rocket launched March 26, 1926. Goddard is one of the pioneers in rocketry, holding over 200 patents, many still in use today.



Albert Einstein is a brilliant mathematician and one of the greatest physicists of all time. In his honor, Ken Knowlton produced these mosaic portraits of Einstein using only the symbols E = m c 2 in one and many die in another. Use of die is in deference to Einstein's famous quote that "God does not play dice with the universe."


Featured Innovator

Robert Noyce (1927 – 1990)

On September 22, 2005, I attended a presentation featuring Leslie Berlin, PhD, of Stanford University and her book, “The Man Behind the Microchip: Robert Noyce and the Invention of Silicon Valley.” As part of her quest to capture the history of Silicon Valley, she discovered that Noyce, co-inventor of the microchip is “too important a figure to be forgotten.” Some readers of Ms. Berlin's book view her work as an aspect of the “soul of technology” - very appropriate with her first book based on the son of a pastor from Iowa. Robert Noyce has been called the Edison and Ford of California's Silicon Valley. Like Thomas Edison he was an inventor, known mostly for the microchip, and like Henry Ford he was a manufacturing company innovator building Fairchild Semiconductor and then Intel Corporation with cofounder Gordon Moore.

Early on in life, Noyce found his way from Iowa to California to work for the most difficult William Shockley, a Nobel Prize winner for co-inventing the transistor. He was part of a group of what Shockley called the “hottest minds” in Mountain View. After developing many ideas and finding it difficult to work for the ultimate micromanager in Shockley, Noyce and seven others left to form Fairchild Semiconductor. Noyce took the role as head of Research and Development, becoming its General Manager after the first GM left. Under his guidance for a decade, Fairchild Semiconductor grew to 10,000 employees and amassed $12M in profits.

In 1968, Noyce and Moore decided to form NM Electronics, the precursor to Intel Corporation. As the company thrived, it became too large to be managed by “gut feel,” an approach Noyce preferred. In 1975, Noyce moved to board chair, Gordon Moore became President and CEO, and Andy Grove, one of the company's earliest employees, assumed a formal senior management role. Noyce stepped down from the board chair in 1979 and pursued his love of coaching and mentoring others. In the 1980s, he formed the Semiconductor Industry Association (SIA) with four other senior industry executives to fight the incursion of Japanese interests on the semiconductor business. His success is measured by the continued success of American innovation in electronics in the 21st century. Noyce also mentored young entrepreneurs such as Steve Jobs (now CEO of Apple and board member of Disney), in part, because he loved to stay in touch with exciting new ideas.

His early death in 1990 likely cost him the Nobel Prize for Physics in 2000, which was awarded to Kilby for the microchip invention and two others. However, Noyce would have been content with the impact he had on all of the people he coached and mentored during his life. He believed smart people made smart decisions and erred on the side of assuming people would do the right thing. He despised the micromanagement approach of many and loved the management by walking around style of leadership. His legacy will become what he did every day: “giving people a sense of value for their work and instilling confidence in them.”

Thanks to Leslie Berlin for her feedback on this article.

An Integrated Circuit or IC is a thin chip consisting of at least two interconnected transistors as well as passive components like resistors. Typical chips are 1 cm in size or smaller, and contain millions of interconnected devices. Robert Noyce and Jack Kilby independently invented the integrated chip. These ICs are part of an OC192 transceiver.


These ICs are Dynamic Random Access Memory (DRAM) chips built by Mostek for use on the IBM PCJr personal computer manufactured in 1983.



Technical Innovation of the Month
- the Evolution of the Hard Disk Drive


On November 14, 2006, Rob participated at a presentation on the state of affairs of the Hard Disk Drive (HDD) market. It was hosted by the IEEE Magnetics Society in Santa Clara. Ed Grochowski, who spent 41 years at IBM, is certainly qualified to talk about storage technology trends and the like. He is currently a member of Idema, the International Disk Drive Equipment and Materials Association and recently wrote a report on the state of the storage industry for IDC.

Before we get into the evolution of the HDD, a storage media, lets briefly review how we got to this point. People thirst for information. Data, in part, is just another way to describe information. Information or data includes facts and figures. The newspaper represents these as text strings and numbers, a form of language that has standardized how we read and interpret data. The Internet does the same thing in a digital format. Simply use your computer to connect to the world wide web and search for your favorite newspaper story to read digitally. A sheet of music or a compact disc (CD) contains data too. The sheet of music covered in symbols of musical notes allows us to reproduce the sound with our hands and a keyboard or the CD encoded with digital ones and zeroes allows our music player to faithfully reproduce the sound for us to listen to. A VHS tape or DVD disc are two forms of media that contain data; the tape stores visual images and sound in analog form played on a video cassette recorder while the disc provides the same function, but in digital form played on a DVD machine. Both faithfully reproduce images for us to watch. Whether we are using language to understand text, sound to enjoy music, or sight to absorb images, we are experiencing a digital media evolution that is synthesizing every human experience into binary code - strings of ones and zeroes.

Recall the days when our storage technologies relied on isolation and separation. Silent films or “talkies” relied only on sight and were stored on film. The phonograph produced only sound and required cylindrical wax disks to house the music. Ink and quill and then typewriters relied on language to generate text stored on paper. Each type of media - film, wax disks, and paper - were unique storage devices, physically isolated from each other. They separated the senses in terms of sight, sound, and language. Today, this separation is blurring because of the computer, which operates in a digital world.

Our personal computer uses a centralized storage device, the HDD, which stores letters (language text strings), spreadsheets (numbers and their relationships), music (sound), and photos and videos (images). To get at this large amount of information, a database management program, built into the computer, allows access and/or the ability to modify any portion of this database. This is easily done because everything on your computer has been stored as strings of 1s and 0s or bits. Relatively very few of these bits are needed to represent text, more are needed to capture sound, and a large amount are needed to house video information. The power of today’s digital computer allows the user to manipulate and synthesize any of this data because it has all been reduced to the language of bits. Take a bit of text as a title for your digitized home video footage, sprinkle some more bits of sound across the video file for the background music and you have synthesized three types of media into one - the digital movie. Film did not have to be spliced to achieve your goal. Only computer editing skills were needed to map the different text, sound, and video files into a cohesive presentation and then “burn” the finished product to a digital disc to share with others. The computer’s database, accessing it’s HDD digital files, easily accommodates each of these representations of information because they have all been converted into digital format (strings of 1s and 0s or bits). It is becaue of our Cultural Evolution pushing the technology - the thirst for more information, quickly accessible - that compels the HDD technology to rapdily evolve to house the every increasing amount of digital storage needed for preserving or manipulating the human experience.

Grochowski began his presentation by giving us a broad technology discussion on HDD. An important metric in the world of hard drives, the heart of a personal computer, is the amount of storage they have, known as areal density [1]. From 1956 to 2006, there has been an 89 million times increase in areal density. At this rate the capacity is doubling at least every two years, faster even than the integrated chip progress described by Moore's Law.

Similarly, over the past fifty years, the HDD form factor has shrunk from two feet (24 inches) with 5 Mb of storage to only 0.85 inches with 4,000 Mb of storage. In terms of size, Ed believes the form factor evolution has ended. “This is as small as it gets,” he said. Over the years, many innovations were brought to the HDD realm. Some of these include implementation of secondary actuators (which increases the fine resolution of the recording tracts to enable greater storage), adoption of perpendicular recording, implementation of tunnel magnetoresistance [2], use of long data sectors, and advanced channel electronics, to name a few. In the HDD market, there has been a 2 to 3 year lag time between lab demonstration and product shipment. This trend has been consistently observed since 1990. It is amazing how engineers over the last few decades have improved HDD performance in almost every respect: reliability, capacity, speed and power usage to name a few.

Paper tape, punch cards, magnetic tape, and then floppy disks[3] were used for computer storage until the hard disk drive came to the fore. The 1950s brought a key technological breakthrough in disk design, when IBM engineers produced read/write heads that could be suspended above the surface of the disk. Contact of the head with the media surface was no longer needed. The IBM System 305 RAMAC (Random Access Method of Accounting and Control), introduced on September 13, 1956 was the first implementation. The two-foot form factor stored 5 million characters on fifty disks. This translates into an areal density of about 2,000 bits per square inch. In comparison, today's drives sport areal densities on the order of billions of bits per square inch.

In 1984, the first 3.5-inch CD-ROM drives were shipped and "Grolier's Electronic Encyclopedia" contained on one of them followed in 1985.  The 3 1/2-inch IDE drive was initially a drive on a plug-in expansion board, or ‘hard card,’ developed by Quantum. Their ‘hard card’ included the drive on the controller which, in turn, evolved into an Integrated Device Electronics (IDE) hard disk drive. The controller was integrated onto the printed circuit on the bottom of the hard disk drive. An example of this kind of integration is shown below in a Maxtor 3.5” 10 Gb hard drive built in 1999 for one of Apple Computer’s early G3 iMacs.

Ed suggested that standards needed to be established for areal density, since different manufacturers use different criteria. However, in other areas, market forces have driven product evolution. This is seen in the ever shrinking size of the HDDs from 5.25” to 3.5” to 2.5” to 1” to 0.85.” These form factors, the external dimensions of the HDD, have not been made larger at any time, since the smaller sizes have the most value. Computer manufacturers have pushed “the smaller is better paradigm” since it gives them less heat to dissipate, better seek times to speed data processing, less vibrations for greater stability, and the like. Form factors are important to computer makers and their peripherals for compatibility. This means that custom disk drives do not have to be made to fit different computer companies. HDDs are designed to be installed on the inside of the laptop, desktop computer, or large MP3 player and are produced in one of many standard configurations.

Ed highlighted that the bit aspect ratios are generally less than five and approaching one. Data density is approaching the 100 - 1000 range with data rates greater than 100 Gb/s for the 3.5-inch form factor. Reliability now exceeds 1,400 khrs, the MTBF of almost every disk drive currently produced.

The shrinking bit cell gives a density on the order of 200 Gb/ square inch. Furthermore, the price per gigabit keeps dropping and is now on the order of 50¢ per gigabyte for large systems.

One area open for further improvement is the head-media spacing. It is currently on the order of 10 nanometers (nms) but industry experts believe they can ‘fly lower.’ Achieving a separation between the read/write head and the disk media of 8 nm appears doable. Coupled with this improvement are better seek times, brought down to the 2 to 5 millisecond (ms) range. Continued correction for errors at a 1x10E-12 level will be a challenge.

Competing technologies include NAND, NOR Flash, NROM Flash, and MRAM, part of a list of 13 that Ed is tracking. These are the most challenging alternating technologies for HDD. Note that Apple Computer moved from HDDs to Flash in 2005 on their iPod Nanos. It was the Nano predecessor, the iPod Minis, which drove the demand for 1-inch, 4 GB HDDs a few years ago[4]. Flash now dominates because, for the smaller capacity (less than 8 GB) required by MP3 players, it is now cheaper than HDD. Its a matter of economics for the designer. Flash also wins on battery life and ruggedness over HDD, but HDD write speeds are three times better (80 Mb/s versus 32).

Notes:
[1] Areal density refers to the number of bits per square inch of storage surface. With disk drives, it represents the number of bits per inch (bpi) times the number of tracks per inch (tpi). Areal density has increased from two thousand bits per square inch to 100 gigabits per square inch during the past 50 years.
[2] The tunnel magnetoresistance (TMR) effect results from two ferromagnets separated by a thin insulator, on the order of 1nm. In 1995, room temperature TMR was discovered after renewed interest from the discovery of the giant magnetoresistive effect (GMR). It forms the foundation of magnetic random access memory (MRAM) and read sensors in hard disk drives.
[3] Following on the use of casette tapes to store programs, the 5.25 inch magnetic floppy disk drives appeared on the market. In 1980, Seagate's ST-506 became the first drive in the 5.25-inch form factor. The IBM PCJr was one of the first popular personal computers to use this technology. Below are two images of this floppy disk drive used to run programs.

Top View: IBM PCJr Magnetic Floppy Disk Drive, 5.25 inches

Front View: IBM PCJr Magnetic Floppy Disk Drive, 5.25 inches
[4] The availability of hard disk drives in smaller form factors of 1 inch, 1.8 inches and 2.5 inches has enabled the development of smaller, advanced consumer products, such as the Apple iPod audio players. The iPod Mini used a 1-inch hard drive three years ago, paving the way for the iPod Nano with Flash, while the iPod Video uses the 1.8-inch hard drive.





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Prior to scientific associations and businesses establishing their own laboratories, scientific innovation and experimentation were performed in home made laboratories. This plaque represents the place where Boyle and Hooke performed many of their experiments - Boyle's home in Oxford, England.
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This is believed to be the first working electric light bulb Thomas Edison successfully built.


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Hayabusa’s Technical Innovations

June 2006 Update
Hayabusa verified that asteroid Itokawa is a “rubble pile” asteroid. This means that Itokawa, 180 million miles from earth, is a pile of rock and dust loosely packed together. The piecemeal character of such asteroids is due to collisions with other objects in space. Itokawa is the first “rubble pile” asteroid discovered, a type thought to be the most common for near-earth orbit celestial bodies.

Hayabusa overcame the mission’s biggest challenge by successfully landing the six-meter probe and firing its metal ball to collect samples before taking off again. This phase of the mission was made more difficult due to the potato-shaped asteroid (540 meters long and 270 meters wide) spinning and having a very low gravity. This environment made it challenging for Hayabusa to land and stick to the jagged surface.

The probe’s successful November 2005 landing was its second attempt. It had already touched down on the asteroid a few days earlier but failed to collect material because of a technical glitch preventing Hayabusa from communicating with Earth.



JAXA's First Major Space Mission
The December 2005 Newsletter featured a tidbit on Japan’s little-noticed Hayabusa (“Falcon”) mission to a distant rock in the Solar System, asteroid Itokawa. To maximize success of the mission to safely land on the asteroid, pick-up samples, and take-off again, two key innovations are being used to reach the target.

Ion engine technology is being used to provide propulsion. In this scheme, the engine ionizes xenon gas and electrically accelerates the ions and emits them to provide forward motion. [Remember one of Newton’s Laws of Motion from high school physics? For every action, there is an equal and opposite reaction.] This is a highly efficient process. Hayabusa is demonstrating this technology, which has been featured in science fiction books for decades. It is a leading propulsion candidate for future planetary exploration too.

Autonomous Navigation System (ANS) technology is another innovation used by Hayabusa. This technology allows the asteroid to be approached without human intervention. ANS uses an optical navigation camera and light detection and ranging software to determine the distance to the asteroid as it makes its approach in space. Adjustments are automatically made to ensure Hayabusa’s alignment and speed are just right for a safe landing.

Instead of the eagle has landed, we have the “falcon has landed,” to coin a variant of Armstrong’s famous moon landing sound byte of 1969.

To collect samples, Hayabusa uses a hopping robot to traverse the asteroid’s surface.

Upon returning to Earth, Hayabusa will jettison a re-entry capsule to make the dangerous journey through the atmosphere.

Japan is providing the world with a crucial experiment in space engineering from engine propulsion, to robotic sample collection, and systems guidance technology.

What if...

What if Galileo, Kepler, Newton, Descartes, or Telsa had never lived?
How different would our world be?
What about Michelangelo, Voltaire, or Bach?


Many people wonder if our world would be as advanced today if the famous astronomers, mathematicians, physicists, philosophers, and artists had never lived.

Yes it most definitely would.

Typically the heroes of discovery and innovation - the ones who become famous - are not the ones performing the day-to-day tasks which advance civilization. Furthermore, great discoveries and ideas appear in one area while many others already working along the same lines are never heard from. If the known discoverers hadn’t lived, these others would have made the same discoveries and we would be reading about them in the history books. Scientific progress continues because the next steps build upon earlier steps, similar to the building of a pyramid. The application of science is performed by engineers. In modern day society, the engineering occupation is the most underappreciated group. These folks have designed and built society’s infrastrucutre including almost every building, roads, bridges, water and sewage systems, electrical distribution systems, communications infrastructure, schools, libraries, museums, hospitals, and more. Engineers build, apply new scientific principles, and pass on the knowledge. They are unsung heroes, but alas, they are replaceable. Creative people, such as sculpturers, poets, writers, painters, composers, and musicians are not so. They are irreplaceable. Their contributions are unique and would never have been duplicated if they had not lived to produce them.


Galileo's work, the "Starry Messenger," was a major contribution to science with his observational methodology and to astronomy through his characterization of the Moon's surface and discovery of four satellites orbiting Jupiter.



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